Get to know us

Characteristics: what we're like

01. Integrity

we do the right thing

02. Ambition

we love a challenge

03. Empathy

we know what it's like

04. Patience

we embrace the process

05. Humility

we are always learning

06. Mastery

we do excellent work

07. Innovation

we make a way

08. Dedication

we're in it with you

09. Communication

we don't leave you hanging

10. Results

we deliver on our promises

The Tercero Agency is a real estate team based in Santa Fe, New Mexico.

We stand by a set of core values that guide our every action and define who we are:

1. **Integrity:** We are committed to doing the right thing, ensuring honesty and transparency in every transaction. It’s not about closing another sale for us, it's ensuring we’re doing the right thing for each one of our clients.

2. **Ambition:** Challenges are opportunities in disguise, and we thrive on them, always going the extra mile to meet your real estate goals. We’re not content unless we’re providing you the best real estate experience possible.

3. **Empathy:** We understand the emotional aspect of buying or selling a home because we know what it's like. We operate with a high level of emotional intelligence, making sure we take the time to listen and truly hear you out.

4. **Patience:** We embrace the process with patience, recognizing that finding the perfect property takes time and dedication. We’re not in a hurry, we will stick with you for as long as it takes and we will take the time to educate you and answer all your questions.

5. **Humility:** We are always learning and growing, humbly acknowledging that there's always more to discover in the world of real estate. It’s not about the awards and accolades to us, this is all about you and your story. We’re just here to guide you through the process.

6. **Mastery:** Excellence is our standard, and we take pride in the quality of work we deliver, ensuring your real estate experience is top-notch. We’ve invested thousands of hours honing our craft, we’ve successfully completely hundreds of transactions and guided hundreds of people in their real estate journey’s. Every single day and in every single way, we’re getting better and better.

7. **Innovation:** When faced with challenges, we don't back down; we make a way, finding innovative solutions to make your dreams a reality. We’ve been recognized for our use of technology to help our clients in real estate. We’re not just a full service real estate company, we are a high-tech marketing agency.

8. **Dedication:** We're in it with you, every step of the way, dedicated to achieving your real estate aspirations. Sometimes, real estate deals get ugly. Sometimes things don’t break your way. When things get tough, our team gets tougher, we won’t leave your side till the deal is done.

9. **Communication:** We understand the importance of clear and constant communication, ensuring you're never left hanging, and your questions are always answered.

10. **Results:** Promises are meant to be kept, and we deliver on ours, consistently providing the results you expect and deserve.

With these values as our foundation, we're not just your real estate team; we're your partners in turning your Santa Fe real estate dreams into reality. Let us be your guide!

What People Are Saying

What others say about us is 1000x more powerful

then what we could ever say about ourselves.

Moving from California was not an easy transition. We found the Tercero Agency on YouTube where they posted informative and honest videos. Since we were not familiar with Santa Fe, Benjamin/Brian Tercero and Team made it very easy to learn more about the area and guided us from searching for a home through closing Escrow. Their professionalism and business knowledge gave us the comfort to purchase a property in Las Campanas. Benjamin's negotiation skills yielded a great deal for our new home, followed by generous repairs allowances. If you plan to move to Santa Fe, be sure to contact the Tercero Agency first and ask for Benjamin.

Hans

We had a superb experience in searching for a new home in the Santa Fe region with Brian Tercero. Brian's complete knowledge of the area, his commitment to our search, and his understanding of what we were looking to achieve in a "historic feeling" property could not have been more helpful. Also his considerable negotiating abilities were greatly appreciated when dealing with the seller. I feel we could not have found a more honest and committed realtor in every aspect of our home search efforts.

Thomas

We've worked many different realtors in Santa Fe, and I have to say that the very best experience we had was with Brian and the wonderful Tercero team. Their work ethic, clarity, and conscientiousness put them in a class unto themselves. They got us a great deal, and they made it as easy as possible on us. I can't recommend them highly enough. Thank you, all!

Caty

It was a pleasure to Tercero agency. They were extremely knowledgeable about the Santa Fe and Albuquerque markets, as well as the market trends nation wide. We were able to develop a strategy for our property that resulted in the highest profit margin in the market for our home (we broke a record!!). They were passionate about helping us sell our home and find the perfect home for our family of five. They were also efficient (easy virtual forms and communication) and clearly experts in their fields. I recommend them to anyone looking for a pleasant experience navigating a stressful part of life; buying and selling a home.

Natalia

Brian Tercero is a Santa Fe treasure and the best realtor we have ever worked with. We had put time and attention into perfecting our home for sale and he had faith that we could get top dollar. We listed the house on a Friday and had multiple offers within a week due to the Tercero team’s marketing blitz. His photographer Jonathan has an incredible eye and the house looked fantastic in his photos and video. We won’t work with anyone else in Santa Fe - we walked away feeling like we had a new family in town - the Terceros! You can trust Brian to listen to you and keep you comfortable and informed throughout the process.

Diane

"Brian Tercero is hands down the best realtor I have ever done business with. He will listen to you, assess your property fairly and market it with the best tools known to the industry. His photographer is truly excellent at his craft and your house photos and videos will invite the viewer in to take a more serious look. In my life, I have been involved either directly with the sale of 4 houses of my own and several others with close family totaling 7 in all. He is an excellent negotiator and I felt we were well represented every step of the way. He isn’t a lazy door unlocker who just fills out the forms and waits to collect the fees. He works hard, all day every day! He isn’t a “bulldog” or a “shark”, he is a truly nice guy who is good at what he does. The man has character."

Kay

"Another smooth and highly professional transaction, masterfully executed by Brian and stress-free. We highly recommend Brian – he is the only realtor we have ever worked with who has an eye for the big picture, every detail and who will truly protect his clients. Santa Fe is a complex real estate market and we feel we are in the BEST of hands with Brian and his outstanding team."

Feli

"From the start: Brian asked us what we wanted in our future home, he made a detailed list, for example, we were looking for an adobe home with a metal, pitched roof, irrigated property, about an acre and a half or so, out in the country. Brian found the home we really wanted. We are hoping to have Brian sell a house for us in the near future."

Gerald

"Brian and his entire team made my buying process the best ever. I have purchased 9 homes in my lifetime and this one was the easiest. I had only a few hours in town to look at properties and the rest was handled long distance and Brian made sure it was seamless."

George

Brian Tercero has assembled an excellent team of knowledgeable agents that are friendly, highly competent, and easy to work with. Whether you are a buyer or a seller they help you through the details and stick with you to make sure there are no surprises. We have bought three houses and sold two in Santa Fe. Our most recent experience was by far the easiest and most straightforward. We will definitely contact Brian and his team the next time we are ready to sell.

Carol

Brian Tercero was highly recommended by our Keller Williams agent in Fountain Hills, AZ and we were pleased with the result. Brian worked effectively with us on our tight schedule to find what we were looking for. Once the offer was in his team took over and helped negotiate every detail and overcome every obstacle in dealing with an out-of-state buyer and an out-of-state seller. He is part of the upcoming electronically savvy generation and he knows how to get things done. We have no hesitation in giving him our highest recommendation.

Duane

Brian worked very hard on this sale. Because we tried to rent the unit and sell it at the same time. Brian had to work with both us, the management company and prospective buyers. Kept us in the loop the entire time. Had very good suggestions. Was very prompt on returning calls/ emails with sound answers. Would highly recommend him to anybody selling a property in the Santa Fe area.

Essence: who we are