Selling your house this season? You’ve probably heard you should stage it before it hits the market. But what does that really mean – and is it worth the effort?
The short answer is “yes,” especially right now.
With more houses for sale this year, you’re likely wondering how to make the most money possible without your house sitting on the market. The answer is staging. It can help your house stand out, bring in stronger offers, and sell faster. As Nadia Evangelou, Principal Economist at the National Association of Realtors (NAR), puts it:
“Staging matters. Preparing the home to be ‘buyer-ready’ attracts more buyers, especially now that inventory has increased.”
Here's what staging actually involves and what it could do for your sale.
What Is Home Staging?
Home staging is the process of preparing your house, so it appeals to as many buyers as possible. That usually means decluttering, deep cleaning, rearranging furniture, and adding simple touches that help each room feel bright, open, and welcoming.
The goal is to help buyers fall in love with the space and picture themselves living there, which makes them more likely to make an offer.
Why Staging Is Worth the Effort
Staged houses tend to perform better on almost every metric that matters when you sell. According to Redfin, staged homes have been shown to sell up to 73% faster than unstaged homes. And they often close in under a month, compared to anywhere from two to three months for vacant ones.
There’s also a strong return on the money you spend.
The Home Staging Institute says mid-level staging can deliver a 350% return on investment. On a $400k home, that turns the typical $4k cost into roughly $18k in added value when you sell (see graph below):
By that estimate, that’s an extra potential profit of about $14k – a meaningful boost when you’re trying to maximize what you walk away with at closing.
Your Staging Options
And just in case you’re seeing that $4k upfront investment above and thinking, “I’m not going to spend that,” here’s what you should know.
Staging doesn’t always have to mean hiring a full crew or filling your house with rented furniture. There are a few different paths you can take, depending on your budget and timeline. So, you could spend a lot less and still get a good return.
Here are a few options:
- Professional staging. A stager handles everything from layout to décor, often bringing in their own inventory. According to the Home Staging Institute, costs typically range from $500 to $5k or more, depending on the size of your house.
- Virtual staging. Digital furniture and styling are added to your listing photos, which can be a budget-friendly option for vacant houses.
- DIY staging. If your budget is tight and your home only needs minor updates, decluttering, deep cleaning, and arranging furniture for flow can still make a real difference.
Your agent can help you figure out which approach fits your house, your market, and your goals.
Agents see what buyers respond to in open houses and showings every week, so they can give you specific, personalized recommendations on what’s worth your time and money (and what isn’t).
That way you can get the most bang for your buck – no matter your budget.
Bottom Line
With more homes for sale right now, making a strong first impression matters. Staging can help your house sell faster and for more – and there's an option for almost every budget.
If you're getting ready to list, connect with a local real estate agent to talk through what level of staging makes the most sense for your house.
Why It Works
It just feels slow when you’re eager to move – or when you think back a few years to when homes seemed to sell almost instantly.
The key things you need to remember when looking at this visual:
At the end of the day, when your prep time’s short, doing the right things matters more than doing more things.
But even if staying feels like the right answer, it’s still worth thinking ahead about what that might actually look like. That’s where the right agent can really help.
And don’t worry. If your heart is really set on staying, but the costs feel like a concern, it helps to know you have options. Depending on your situation, there may be financial assistance programs available, along with tools like home warranties to help manage unexpected costs.
If you’re wondering the same thing, you can always turn to the internet for answers. But a lot of the time, it’s better to ask a local expert. Because here’s what a pro would tell you.
That means if you’re aiming to save 20% because you think you have to, you may be setting a timeline that’s longer than necessary.
And that’s another big miss holding would-be buyers like you back.
Of course, this depends on where inflation and the economy go from here. But, based on what we know today, waiting for a big drop in rates may not work out the way some people hope. As U.S. News explains:
While it can vary a lot based on where you live, only 9 states have more inventory than pre-pandemic today. That’s a key reason why there still aren’t enough homes for sale to trigger something like the crash back in 2008.
That’s not a crash. That’s just prices moderating after a few record-breaking years.
That’s a significant rise. And while we usually see an uptick as we head into the busiest time of the year, this increase was bigger than normal. Jake Krimmel, Senior Economist at Realtor.com, explains:
